TOYOTA“Sequoia Ski” |

“Sequoia Ski”


Scot Schmidt is a maniac. The world’s first professional extreme skier and one of the most recognized athletes in the sport. He’s best known for his ultra-relaxed look as he jumps off of steep cliffs. We also know this maniac as a loving father of three, who shares his passion for skiing with his kids. We spent a week with the Schmidt family in Montana shooting the launch videos for the new Toyota Sequoia.

Agency: Saatchi & Saatchi
Client: Toyota

created by level4
Directed by Darren Doane
Produced by Josh Karchmer